Electrification of Madrid Fleet Public Transport Company (EMT-Madrid): Strategic Analysis and Implementation

Abstract

Madrid Public Transport Company (EMT-Madrid) is a property of the Madrid City Council, and it provides the public buses service in the whole city. Madrid, as most of the big cities in the world, is facing problems related to high levels of urban pollution, which directly affects the health and life quality of their inhabitants. EMT, having a fleet of around 2000 buses, has an impact in the mentioned problem and in the global warming. With the Strategic Plan 2017-2020, many new buses will be acquired, resulting in a fleet of natural gas, hybrid and electric vehicles by the end of 2020. The present study has the goal of being the cornerstone of a future strategic plan of the company. To this end, both external and internal analyses of the company have been conducted, which support that the electrification of the whole fleet is the best option in the long term. Furthermore, a Benchmarking of the state of the public transport in other 25 cities and the technology used in them has been conducted. Last, a model that allows replicability of this strategic assessment is proposed, in order to help other Transport Companies and City Councils to decide which transport fleet is the best to implement in their cities depending on their necessities and resources.

Barriers and Drivers of Transition to Sustainable Public Transport in the Philippines

“…To the best of our knowledge, there has been no study applying PESTLE analysis in a developing country, particularly a fossil-importing country, that analyzes the adoption of e-PUVs with more inclusive points of view of various public transport stakeholders. Additionally, previous studies applied PESTLE analysis using secondary data [25,29,69,70] and interviews with representatives from car companies [24] as well as vehicle drivers and passengers [26]. This study fills these gaps with three proposed contributions.…”

“…The study found the environmental advantages of EVs over gasoline cars only if EVs use green electricity, otherwise, EVs will produce greenhouse gases as well. Hernanz et al [25] applied the PESTLE for the external part of the analysis of the electrification of the whole fleet of public transport in Madrid, Spain. The results supported the proposal of switching to a 100% electric fleet as the best option in the long term.…”

“…The PESTLE analysis, derived from Political, Economic, Social, Technological, Legal, and Environmental factors that affect business planning, is another approach used by organizations to evaluate the impact of the external environment on a business or other form of the entity [22]. A growing number of studies applied this method to analyze the different external factors that enable and hinder the adoption of EVs [23][24][25][26]. Combining PESTLE with SWOT is also useful to evaluate the pros and cons of major decisions resulting in a better understanding, acceptance, and successful implementation of projects [27].…”