Three phosphonium polyelectrolytes have been prepared wherein the flexibility of the spacer between charge‐bearing phosphonium units was varied from 1,2‐ethyl to 1,4‐phenyl to 1,1′‐ferrocenyl. The influence of inter‐phosphonium spacer flexibility on the ability of the polyelectrolyte to form ordered films via layer‐by‐layer supramolecular assembly with anionic polythiophene and anionic poly(p‐phenylenevinylene) derivatives was also assessed through a combination of UV−visible spectroscopy and atomic force microscopy. The more flexible ionic polymers were found to be capable of forming thicker films and to maintain growth linearity up to at least 800 bilayers in some cases. © 2015 Society of Chemical Industry