The coloration mechanisms in electrochromic systems can be probed by comparing the dynamics of the electrical and optical responses. In this paper, the linear frequency-dependent electrical and optical responses of an amorphous tungsten oxide thin film were measured simultaneously by a combination of two techniques-that is, electrochemical impedance spectroscopy (EIS) and the so-called color impedance spectroscopy. This was done at different bias potentials and their associated intercalation levels. Equivalent circuit fitting to the EIS spectra was used to extract the Faradaic components from the total impedance response. The latter were assigned to an intermediate adsorption step before the intercalation and to the diffusion of the electron-ion couple in the film. A quantity denoted complex optical capacitance was compared to the complex electrical capacitance-particularly, their expressions are related to the Faradaic processes. The coloration at low intercalation levels followed both the adsorption and diffusion phenomena. Conversely, the diffusion contribution was dominant at high intercalation levels and the adsorption one seemed to be negligible in this case. The complex spectra of perfectly synchronized electrical and optical responses are expected to differ only by a multiplying factor. This was the case at low intercalation levels, apart from small deviations at high frequencies. A clear departure from this behavior was observed as the intercalation level increased. A combination of frequency-dependent techniques, as presented here, can help to elucidate the dynamics of the coloration mechanisms in electrochromic materials at various conditions-for example, at different intercalation levels and optical wavelengths.