The uptake of phenol using kaolin and fuller's earth and the comparison of their effects with bentonite are investigated in this study. In addition, X-ray fluorescent, X-ray diffraction, and thermogravimetric analyzes were carried out to examine the characteristics of the three adsorbents. Adsorption of phenol as a function of pH level was also investigated. The points of zero charge for kaolin, fuller's earth, and bentonite were determined to be 5.9, 8, and 7.7, respectively. To study the adsorption kinetics and mechanisms, various kinetic models were explored. Two-parameter and three-parameter isotherm models were employed for equilibrium studies. The results showed that decreasing the pH value led to an increase in phenol uptake. The maximum removal efficiencies were 34.35%, 23%, and 42.63% for kaolin, fuller's earth, and bentonite, respectively, for 0.5 g of adsorbent and pH = 4.5. Phenol uptake on the three adsorbents can be expressed by pseudo-second order kinetics. Whereas the Freundlich isotherm suits the experimental data for adsorption onto bentonite and fuller's earth, the Temkin isotherm well suits the experimental data for uptake onto kaolin. The Fourier transform infrared and scanning electron microscope were used in the analysis of the adsorbents surface prior to and after the process of adsorption.