It is well established that amphiphilic polymers self-assemble into a variety of supramolecular architectures, including micelles, vesicles, and liquid-crystalline phases. [1,2] Recent interest in the self-assembly of functional materials has motivated a number of research groups to investigate the properties of amphiphilic p-conjugated oligomers and polymers.[3±5]These studies reveal that self-assembly can give rise to unique materials properties such as changes in light absorption (color), fluorescence wavelength and fluorescence anisotropy, and induction of large amplitude circular dichroism signals. [3,4,6] It has also been demonstrated that there is a direct relationship between architecture at the molecular and supramolecular levels. For example, molecular systems featuring large planar aromatic cores with protruding flexible alkyl chains self-assemble into discotic liquid-crystalline phases; [7±9] linear p-conjugated systems consisting of poly(phenylene vinylene) (PPV) or poly(phenylene ethynylene) (PPE) backbones with flexible alkyl or alkyloxy side chains form lamellar aggregates; [10±13] conjugated oligomers and polymers with kinked or bent, but otherwise rigid, backbones may self-assemble into helical structures. [6,14±20] We have an ongoing interest in the optical and self-assembly properties of water-soluble conjugated polyelectrolytes (CPEs).[21±23] The CPE systems that have been of particular interest in our work are para-linked (linear-chain) PPE-type polymers, which feature ionic side groups that are tethered to the conjugated backbone by relatively short alkoxy chains. [21,23] These linear PPEs absorb and fluoresce strongly in the visible region, and on the basis of the study of solvent effects on the spectroscopic properties we conclude that the materials exist as ªmolecularly dissolvedº chains in MeOH (a ªgoodº solvent) and they self-assemble into p-stacked aggregates in water (a ªpoorº solvent). Aggregation of the para-PPEs in water is believed to arise due to the hydrophobic effect and favorable p±p interactions between phenylene units in the aggregated chains. [21,23] Our interest in the PPEtype CPEs is motivated in part due to the fact that they exhibit a remarkable property of having their fluorescence quenched by ultra-low concentrations of oppositely charged quencher ions. [21,24±28] This effect, which has been termed ªamplified quenchingº, [29] is believed to arise due to ion-pair formation between the charged quencher and the CPE chain and the ability of the exciton to diffuse rapidly along a CPE chain. [21,24±30] The amplified quenching effect has attracted considerable interest, since it allows CPEs to be used as a platform for highly sensitive detection of biologically relevant targets such as proteins, nucleic acids, and enzymes. [24,28,31±36] In a series of clever studies, Moore and co-workers demonstrated that meta-linked oligo(m-phenylene ethynylene)s (OPEs) that are substituted with oligo(ethyleneoxy) side chains self-assemble into a helical conformation in a poor...