We report the study, in terms of electronic coupling (EC) and electron transfer (ET), on three asymmetrical Mo 2 dimers [Mo 2 (DAniF) and [Mo 2 (DAniF) 3 ] 2 [μ-(NH) 2 CC 6 H 4 C(NH)O] ([NN−ph− NO]), which are closely related to the three symmetrical analogues [OO− ph−OO], [NO−ph−NO], and [NN−ph−NN] reported earlier. The mixedvalence (MV) complexes [NO−ph−OO] + , [NN−ph−OO] + , and [NN−ph− NO] + exhibit metal to ligand and ligand to metal charge transfer bands, along with an intervalence (IV) transition absorption in the Near-IR region. The free energy change (ΔG°) for ET is determined by comparing the redox potential splitting (ΔE 1/2 ) and IV transition energy (E IT ) with the data for the symmetrical species. The reorganization energy (λ) is estimated from the Hush model (Δν 1/2 = [16ln( 2)λRT] 1/2 ). Significantly, electrochemical and optical analyses verify E IT = ΔG°+ λ, the core energetic relationship underlying the semiclassical theories. With the electronic coupling parameters calculated from the method suggested by Creutz, Newton and Sutin (H MM′ = ∼ 500 cm −1 ), the adiabatic ET rate constants k et (f) are determined to be ∼10 10 s −1 for [NO−ph−OO] + and [NN−ph−NO] + , smaller than k et (r) for the backward reaction and k et for the symmetrical analogues by 1 order of magnitude, and ∼10 9 s −1 for [NN−ph−OO] + . This work illustrates that the redox asymmetry in D−B− A systems controls the ET rate and direction.