“…The second issue concerning user representation is related to research on interactivity that has suggested that users in online environments may want to express their opinions, read those of their peers, and engage in dialogue about issues of their interest as much as they want to consume content generated by journalists, and this research has also speculated about the potential effects of this transformation for the media landscape (Friedland, 1996;Jankowski & van Selm, 2000;McAdams, 1995;Schultz, 2000). As I did with scholarship about gatekeeping, I will turn this argument upside down: Instead of seeing user-authored content as an effect of technological change, I will ask whether news workers' vision of their audience as either consumers or also coproducers shapes the adoption of multimedia and interactivity in online newsrooms.…”