Electronic Marketplaces and Price Transparency: Strategy, Information Technology, and Success

Soh, Christina; Markus, M. Lynne; Goh, Kim Huat

doi:10.2307/25148746

Cited by 127 publications

(90 citation statements)

References 54 publications

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“…• IT integration in supply chains (Dong et al 2009) • IT in relational value (Grover and Kohli 2012;Rai et al 2012) • Standard electronic business interfaces in service industries (Malhotra et al 2007;Markus et al 2006) • Service supply chain cooperatives (Sarker et al 2012;Soh et al 2006) ICT-effects on value creation in markets or networks:…”

Section: Sourcing and Outsourcing Of Services In Markets Or Networkmentioning

confidence: 99%

Service Innovation in the Digital Age: Key Contributions and Future Directions

Barrett

Davidson

Prabhu

et al. 2015

MISQ

751

568

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Section: Sourcing and Outsourcing Of Services In Markets Or Networkmentioning

confidence: 99%

Service Innovation in the Digital Age: Key Contributions and Future Directions

Barrett

Davidson

Prabhu

et al. 2015

MISQ

751

568

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“…This is different from horizontal information transparency between competitors. Evidence shows that horizontal information transparency in electronic markets enables firms to use transaction data to infer the cost structure of competitors (Soh et al 2006). This new feature is partly enabled by the data-rich environment of online markets (relative to traditional markets).…”

Section: Introductionmentioning

confidence: 99%

The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets

Zhou

Zhu

2010

Marketing Science

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We present a method to determine how much of a radical innovation's new demand is due to cannibalizing the firm's other products, rather than drawing from competition or generating primary demand. 1024(Continues on page ii) T his paper looks into the effects of information transparency on market participants in an online trading environment. We study these effects in business-to-business electronic markets with firms competing in both upstream and downstream industries. The prior literature generally assumes that either the downstream firm (buyer) or the upstream firm (seller) is a monopoly. It is not clear whether information transparency would still create value if both buyers and sellers face oligopolistic competition, where the benefits of information transparency could be competed away. To answer this question, we first develop a simple two-echelon e-market model and then extend the model to more general settings. We find that information transparency can create value for the overall e-market, yet it affects buyers and sellers very differently: one side will be hurt, depending on the competition mode (Cournot or Bertrand) in the downstream. This suggests that a manufacturer-owned, a supplier-owned, and a neutral e-market will have different preferences for information transparency. Finally, we find that information transparency can hurt consumers when the downstream industry engages in Bertrand competition. This is a surprising result given the expectation that online markets create substantial value for consumers.

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“…In terms of value to market participants, e-marketplaces may offer a variety of services including matching buyers and sellers to identify and satisfy their needs (Ranganathan, 2003;Rao et al, 2007;Molla and Deng, 2009), aggregating information on goods and services, and providing assurance of trust and integrity for buyers and sellers (Bailey and Bakos, 1997;O'Reilly and Finnegan, 2009;Soh et al, 2006). Others include logistics and payment services (Singh et al, 2013).…”

Section: E-business Modellingmentioning

confidence: 99%

Formation and Failure of an E‐Marketplace Pioneer in a Developing Country

Effah

2014

E J Info Sys Dev Countries

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The purpose of this study is to understand the formation and failure of an e-marketplace pioneer in a developing country. Much of the research on e-marketplaces focuses on the developed world. Within the limited literature on the developing world, the dominant focus has been on user adoption and related constraints. Little research thus exists on how emarketplaces are formed and whether they succeed or fail. This study therefore follows qualitative interpretive case study methodology to investigate the formation and failure of an e-marketplace pioneer in a developing country. The findings show that the e-marketplace was formed without a clear e-business model and without enough attention to the developing country environment. The failure was subsequently caused by inability to generate revenue and failure to renew domain name license. The paper advises potential entrepreneurs to pay attention to their local environment and develop e-business models with appropriate revenue options to guide their e-marketplace initiatives.KEYWORDS: e-business, e-business model, e-marketplace, interpretive case study, developing country, Ghana INTRODUCTIONThe purpose of this study is to understand the formation and failure of an e-marketplace pioneer in a developing country. Continuing growth of the Internet and related Web technologies offers entrepreneurial opportunities for advanced e-business models such as emarketplaces (Truong and Bhuiyan, 2011). E-marketplace generally refers to an electronic platform that enables multiple buyers and sellers to exchange information about products and services and engage in economic transactions (Molla and Deng, 2009;O'Reilly and Finnegan, 2009). Since the dot-com era from the late 1990s to the early 2000s, e-marketplace has attracted much research attention in the e-business literature (see Standing et al., 2010;Wang et al., 2008). However, the bulk of this attention has been on the developed world.Relatively little empirical research therefore exists on e-marketplaces from the developing world (e.g. Pare, 2003;Pucihar and Podlogar, 2006;Humphrey et al., 2003). Within the limited developing country literature, the dominant focus has been on adoption and use by buyers and sellers and the challenges involved. As a result, not much empirical research exists on how e-marketplaces are formed and whether they succeed or fail. Researching e-marketplace formation and outcome is important because the findings can help researchers to understand the developmental phase of the technology before its adoption and use. Moreover, the findings can offer rich insight to potential entrepreneurs on how to found e-marketplace innovation in developing countty context while avoiding failure.This study therefore investigates the formation and failure of E-GhanaMarket (pseudonym), a pioneer e-marketplace start-up in the developing country context of Ghana. The research question motivating the study concerns how e-marketplaces in developing countries get formed and why they may fail. To address the research ...

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Electronic Marketplaces and Price Transparency: Strategy, Information Technology, and Success

Cited by 127 publications

References 54 publications

Service Innovation in the Digital Age: Key Contributions and Future Directions

Service Innovation in the Digital Age: Key Contributions and Future Directions

The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets

Formation and Failure of an E‐Marketplace Pioneer in a Developing Country

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