Electronic Markets on platform transformation

Alt, Rainer

doi:10.1007/s12525-022-00569-5

Cited by 5 publications

(4 citation statements)

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“…Omnichannel attaches great importance to an investment focus on technological developments related to how integrated product information systems, real-time inventory systems, pricing systems, integrated billing, and integrated customer relationship management. The use of Omnichannel Marketing in the Junique Astra Motor Purworejo program is highly recommended because cross-channel integration has enormous impacts, such as the exploitation of consumer data from various channels, and is used to create comprehensive consumer profiles or benefits in terms of cost savings (Alt, 2022) . The first viewpoint discusses technology that allow for integrated processes and interactions.…”

Section: Resultsmentioning

confidence: 99%

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Implementation of Integrated Marketing Communication Based on Omnichannel Marketing in the Junique Marketing Program

Safitri

Marsasi

2023

mea

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Still, the existence of Covid-19 affects all layers of elements, especially for automotive companies, both two-wheeled and four-wheeled. National motorcycle sales are known to be affected quite hard by Covid-19. The distribution and sales of motorcycles experienced a decline in motorcycles sold throughout Indonesia only reaching 123,782 units, or a decrease of 78 percent compared to the previous month. People's purchasing power at the time weakened due to declining incomes. Therefore, marketing strategy plays an important role in maintaining business growth in the long term. This research aims to evaluate and improve the effectiveness of existing programs within the company. The research methods used are qualitative, including direct observation, interviews, documentation collection, and primary and secondary data. The results of this research are expected to help companies in innovating and overcome weaknesses. Astra Motor Purworejo can implement Integrated marketing communication through the concept of omnichannel marketing. To optimize the use of digital marketing.

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Section: Resultsmentioning

confidence: 99%

“…means referring to information that spreads from one consumer to another or word-of-mouth advertising, as well as promotional materials such as brochures, catalogs, and flyers, and so on. Source: (Alt, 2022)…”

Section: Figures and Tablesmentioning

confidence: 99%

Implementation of Integrated Marketing Communication Based on Omnichannel Marketing in the Junique Marketing Program

Safitri

Marsasi

2023

mea

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“…Due to the transformation to the continuous article publishing model (CAP), the present issue of Electronic Markets is again extensive with a total of 41 articles including this editorial and the preface of the special issue section. As described in the last editorial (Alt, 2022a), CAP requires that all articles, which were produced under the hitherto online first model, are assigned to an issue in 2022. Four articles are included in the special issue on "The cultural impact in platform competition" that was organized by the guest editors Yun Wan, Makoto Nakayama, Chei Sian Lee, Simon Poon and Panagiotis Stamolampros.…”

Section: Issue 32/3 Articlesmentioning

confidence: 99%

Electronic Markets on platform culture

Alt

2022

Electron Markets

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“…With this view into the future, this editorial closes a period of over thirty years where Electronic Markets was published in quarterly issues. Starting from volume 33, the journal will now move on to the model of continuous article publishing (CAP), which was already announced in the editorial of issue 32/2 (Alt, 2022a). As explained in this editorial, the CAP model comes with several changes that streamline processes with an immediate publication in the definitive form and accommodates with the general move towards online-only publications.…”

Section: General Research Articlesmentioning

confidence: 99%