“…Another component of impression management is 'impression construction', which describes the mindful and goal-oriented management of external perceptions (Gleasure, 2015). So far has been applied to a range of domains, including health (Leary, Tchividijian & Kraxberger, 1994), sports psychology (Halbert, 1997), social media (Krämer & Winter, 2008) management (Elsbach & Sutton, 1992), tourism (Elsbach & Sutton, 2015) and ecommerce (Winter, Saunders & Hart, 2003). Mehrabian and Russell (1974) suggested that the emotional state of mind of an organism is affected when it receives an environmental stimulus, causing the behavioral response of either approach or avoidance.…”