“…This phenomenon has been a prominent area of research over decades owing to its wide gamut of applications such as colloid science (Ohshima 2006; Khair, Posluszny & Walker 2012) and separation of particles (Ghosal 2006), DNA analysis (Khair & Squires 2009), gel electrophoresis (Babnigg & Giometti 2004), particle deposition (Besra & Liu 2007) among many others. In many instances, electrophoretic motion occurs in complex media (Ramautar, Demirci & de Jong 2006), such as bio-fluids (Babnigg & Giometti 2004; Kremser, Blaas & Kenndler 2004), polymeric solutions (Li & Koch 2020; Barron, Sunada & Blanch 1995) etc., whose constitutive behaviours show strong deviations from the Newtonian paradigm. These facets have been progressively becoming important in recent times (Berli 2010; Bandopadhyay & Chakraborty 2012 b ; Bandopadhyay, Ghosh & Chakraborty 2013; Zhao & Yang 2013; Ghosh & Chakraborty 2015; Ghosh, Chaudhury & Chakraborty 2016), because of their key roles in medical diagnostics (Madou et al.…”