“…Positively valenced stimuli have been shown to promote processing in generalised, global terms, faster reactions and decisions, and less accurate responses ( Fredrickson, 1998 ; Fredrickson & Branigan, 2005 ; Imbir et al, 2020a ). On the other hand, negatively charged stimuli promote focusing on details, but may also increase reaction times compared to neutral stimuli ( Hinojosa, Méndez-Bértolo & Pozo, 2010 ; Palazova, Sommer & Schacht, 2013 ; Gupta, Hur & Lavie, 2016 ; Imbir et al, 2020a , 2021a ). Both positive and negative valence might also be applied to concepts (objects) and constitute an affect assigned to them, being an appraisal on how pleasant, neutral or unpleasant a given stimulus is Russell (1980) ; a similar appraisal procedure is used during the creation of affective norms for words ( e.g ., Bradley & Lang, 1999 ).…”