“…Accumulating evidence suggests that PIPU is analogous to drug addiction or other behavioral addictions ( Seok and Sohn, 2015 ; Kowalewska et al, 2018 ; Stark et al, 2018 ). For example, PIPU is related to cue-reactivity for sex-related stimuli ( Brand et al, 2011 ; Voon et al, 2014 ; Wang et al, 2021 ), and this mechanism is also present in the development and maintenance of substance-related addictions (e.g., Skinner and Aubin, 2010 ). Moreover, neural activation toward sex- and drug-related stimuli involves similar brain networks, presumably modulated by the mesolimbic dopamine circuits ( Brand et al, 2016 ; Gola and Draps, 2018 ).…”