Electrocatalytic reduction of NO 2 − to NH 3 (NO 2 RR) offers an effective method for alleviating NO 2 − pollution and generating valuable NH 3 . Herein, a p-block single-atom alloy, namely, isolated Sb alloyed in a Cu substrate (Sb 1 Cu), is explored as a durable and highcurrent-density NO 2 RR catalyst. As revealed by the theoretical calculations and operando spectroscopic measurements, we demonstrate that Sb 1 incorporation can not only hamper the competing hydrogen evolution reaction but also optimize the d-band center of Sb 1 Cu and intermediate adsorption energies to boost the protonation energetics of NO 2 − -to-NH 3 conversion. Consequently, Sb 1 Cu integrated in a flow cell achieves an outstanding NH 3 yield rate of 2529.4 μmol h −1 cm −2 and FE NH3 of 95.9% at a high current density of 424.2 mA cm −2 , as well as a high durability for 100 h of electrolysis. KEYWORDS: electrocatalytic reduction of NO 2 − to NH 3 , p-block catalysts, single-atom alloys, theoretical calculations, operando spectroscopic measurements