Elements of the management of norms and their effects on the sense of virtual community

Petrič, Gregor; Petrovčič, Andraž

doi:10.1108/oir-04-2013-0083

Cited by 12 publications

(8 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Participation in the formation of norms can contribute to a high Sense of Virtual Community (SOVC), the feeling of belonging and valuing an online space, but conversely a high level of explicit moderation may detract from SOVC. Notably, the reinforcement of normative behavior through rewards may be more effective than through sanctions [2]. how knowledge of norms and the ability to cite them led to more successful arguments with respect to the deletion of pages [5] "This shows Wikipedia's focus on precedent and rules, and the tendency to discuss articles in terms of both values or community norms and article contributors or supporters".…”

Section: Related Workmentioning

confidence: 99%

“…Both implicit and explicit norm enactments have a valence in terms of the emotional impact on the subject or originator. There is an assumption that for a healthy community, and to encourage the participation of newcomers, negative valence actions need to be limited or mitigated [2]. This may be related also to theories connected to social dynamics within communities of practice, where a diverse mixture of beginners and "old-timers" enables long-term sustainability [6].…”

Section: A Model Of Se Norm Enactmentmentioning

confidence: 99%

See 1 more Smart Citation

Going Meta

Matthews

2016

Proceedings of the 25th International Conference Companion on World Wide Web - WWW '16 Companion

View full text Add to dashboard Cite

This paper presents research into the way norms are developed, expressed and enforced on sites that are part of the Stack Exchange (SE) social question-answering network. This network has a number of topical knowledge exchange communities using similar underlying software, enabling a focus on variation in social design. SE also separates community-related discussion from topicspecific content through the use of its "Meta" sub-sites. These were analysed together with their main sites for variation in the development and enforcement of norms. Norms expressed through explicit community policies seem rather less important than those embodied in busy discussion threads on the Meta sites. While Meta participation was fairly uniform across communities, different emphasis on scope and quality led to variation in Meta discussion and the way that norms were enacted through question closures. The social distribution of moderation work was also uneven between sites, with some sites having a few highly active moderators involved in question closure. The level of closures across the sites studied did not seem to significantly discourage participation. Indeed, modelling the effect of closures on quality and engagement indicated that low levels of closure enable "legitimate peripheral participation", the process by which newcomers can become inducted and make contributions of increasing quality over time.

show abstract

Section: Related Workmentioning

confidence: 99%

Section: A Model Of Se Norm Enactmentmentioning

confidence: 99%

Going Meta

Matthews

2016

Proceedings of the 25th International Conference Companion on World Wide Web - WWW '16 Companion

View full text Add to dashboard Cite

show abstract

“…On the basis of the theoretical and empirical evidence reported in previous studies, we identified 3 concepts that scholars emphasize to be correlated with collective empowerment (in OHCs) [19,27,30,41,48]: sense of (virtual) community , involvement in community organization, and intensity of participation (in OHCs) .…”

Section: Introductionmentioning

confidence: 99%

“…In addition, studies from the field of community psychology [19,45], as well as studies on online communities [30,48], attest to the importance of participation in a community’s activities for the development of collective empowerment. Involvement in community organization pertains to online community members’ inclusion in discussions about events, vision, and strategies of the online community [50,51].…”

Section: Introductionmentioning

confidence: 99%

Collective Empowerment in Online Health Communities: Scale Development and Empirical Validation

Atanasova¹,

Petrič²

2019

J Med Internet Res

View full text Add to dashboard Cite

BackgroundThe role of online health communities (OHCs) in patient empowerment is growing and has been increasingly studied in recent years. Research has focused primarily on individualistic conception of patients’ empowerment, with much less attention paid to the role of OHCs in the development of patients’ collective empowerment. Although OHCs have immense potential for empowerment that goes beyond the individual, the concept and scale of collective empowerment in OHCs have not yet been developed or validated.ObjectiveThis study aimed to develop an instrument for measuring collective empowerment in online health communities (CE-OHC) and to test its quality by investigating its factorial structure, reliability, construct validity, and predictive validity.MethodsThe CE-OHC scale was developed according to a strict methodology for developing valid and reliable scales. An initial set of 20 items was first tested in the pilot study conducted in 2016 using a sample of 280 registered users of Slovenia’s largest OHC. A refined version with 11 items was tested in the main study conducted in 2018 on a random sample of 30,000 registered users of the same OHC. The final sample comprised 784 users. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to investigate the factorial structure, discriminant validity, and convergent validity of the scale. Cronbach alpha coefficient was used to determine the CE-OHC scale’s internal consistency. To establish the predictive validity, ordinary least squares regression was performed to test the role of CE-OHC in users’ civic participation.ResultsThe EFA resulted in a two-factor solution, and the two factors—knowledge of resources and resource mobilization for collective action—together explain 63.8% of the variance. The second-order CFA demonstrated a good fit to the data (root mean square error of approximation=0.07) and the scale had a good internal consistency (alpha=.86). Although evidence of the scale’s convergent validity was partially provided, discriminant validity of the scale remained unconfirmed. Overall, CE-OHC was confirmed to be a predictor of users’ civic participation, but the influence was somewhat weak and inconsistent across two subscales.ConclusionsThe proposed CE-OHC scale is a reliable and relatively valid instrument and serves as a good baseline to advance the measurement of collective empowerment in OHC contexts. This is the first scale developed for this purpose, and future research should focus on the development of a clear nomological network of the collective empowerment construct in relation to the OHC settings.

show abstract

“…At the firm's level, a key measure of social media success is the level of consumer engagement with the brand through the community that is facilitated on the site. In extending this thinking, if the focal point for engaged consumers is belonging to the firm's social media site community, then research should focus on the consumers' sense of belonging to such communities (Petri and Petrov, 2014).…”

Section: Introductionmentioning

confidence: 99%

Friends with benefits

Wiese

Akareem

2019

EBR

View full text Add to dashboard Cite

Purpose This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. Design/methodology/approach The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys. Findings Of the three antecedents hypothesised to influence an individual’s sense of belonging, enjoyment is a very strong predictor in both countries; while the credibility of posts was also a significant predictor for Australia, but not for South Africa. The findings also show no direct relationship between a sense of belonging and continuing behaviour. However, for both countries, there is a strong relationship between a sense of belonging and the involvement with firm offerings in Facebook; and that involvement is significant for the intention to continue engaging with firms through this social media environment. Research limitations/implications The findings support the framing of the study, in the sense of community theory and enhance researchers’ understanding of the role of a sense of belonging in moving visitors from simply clicking “like” to a deeper sense of engagement with the firm’s social media community and the flow-on effect to managerial relevant outcomes. Originality/value The model is developed from the theory of sense of belonging, thus providing a fresh perspective to this research context. Additionally, there is limited research into the psycho-social antecedents and the outcomes of consumers’ sense of belonging to a firm’s Facebook community.

show abstract

Elements of the management of norms and their effects on the sense of virtual community

Cited by 12 publications

References 33 publications

Going Meta

Going Meta

Collective Empowerment in Online Health Communities: Scale Development and Empirical Validation

Friends with benefits

Contact Info

Product

Resources

About