Eleven years of scholarly research in the Journal of Services Marketing

Abstract

Purpose-The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008. Design/methodology/approach-This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998-2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions. Findings-The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are researchbased papers. Other findings include a trend towards co-authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, and analysis of variance as the most popular statistical techniques. Based on a keyword analysis most papers are related to service quality and customer service. Practical implications-Researchers who wish to publish in this journal can use the findings as a guideline in preparing for their submission. The study gives an overview of the types of papers published in this journal. The analysis also shows that there is no preference for a particular topic for publication which stimulates new and varied contribution from researchers. Originality/value-This is the first content analysis conducted of the scholarly contribution to this journal that shows the trends in services research topics.

A bibliometric analysis of the Journal of Public Affairs

“…Although conceptual papers continue to dominate, and garner increasing numbers of citations, we note a steady increase in qualitative papers and a continued output of articles using quantitative methodologies. Finally, we observe an increase in papers authored by more than one writer, which matches trends recognized elsewhere in the bibliometrics research literature (Nel et al, ).…”

An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014

“…Subject categories of works can be created using content analysis of the abstracts (Kevork and Vrechopoulos, 2009; Nel et al, 2011; Polonsky and Ringer, 2012), categories existing within the literature (Polonsky et al, 2013) or other sources (Leone et al, 2012). In this study, keywords in the titles and the abstracts of the 677 articles were extracted, reviewed and categorised, based on subject categories from within the dictionary of the American Marketing Association (see: https://www.ama.org/resources/Pages/Dictionary.aspx).…”

“…Thus, topic coverage is important for understanding the evolution of a research domain, especially in one such as green consumer behaviour which is continually evolving. The popularity of sub-themes in a research domain can be identified using an analysis of keywords (Fahimnia et al, 2015; Huber et al, 2014; Kim et al, 2016; Leone et al, 2012; Nel et al, 2011; Wu et al, 2012). For example, Kevork and Vrechopoulos (2009) examined the evolution of customer relationship management from 2000 to 2006 across a set of journals, and Lamberton and Stephen (2016) examined the evolution of research in digital and social media from 2000 to 2015 in marketing journals.…”

Service(s) Marketing Research: Developments and Directions

“…Nel et al . () and Martin () identified trends in the service(s) marketing literature, the former undertaking an analysis of full‐length Journal of Services Marketing articles 1997–2008, and the latter constituting a broader analysis of the literature published within the same journal, 1987–2011. Collectively, step 1 literature allowed us to categorize the multiple themes that were most prevalent in the service(s)‐related journals.…”

“…From this step, the authors agreed to produce a consensus list of what they deemed to be seminal articles in terms of aims, scope and contribution to the body of research. Four papers emerged from this process (Grove et al 2003;Kunz and Hogreve 2011;Martin 2012;Nel et al 2011). Grove et al (2003) content-analysed the qualitative comments of ten influential contributors to service(s) marketing research in order to provide insights into possible future directions for services marketing.…”