“…* In the absence of science to guide them, pioneering clinicians defined the problem as the mother falling asleep with her newborn, designing targeted interventions for prevention. Using a quality improvement (QI) framework, 12,13,[16][17][18]20,25,28,29 clinicians implemented multiple commonsense solutions concurrently, † which, for the purposes of this article, are referred to as newborn safety bundles (NSBs). They included parental and staff education about safe sleep practices, ‡ frequent rounding, ‖ promotion of maternal rest, { parental signature on an infant safety pledge, # instruction to mothers to ask for assistance if feeling sleepy, ** reminder signage about safe sleep practices, † † identification of high risk mothers, ‡ ‡ and assignment or request for an alert individual to be present during nighttime feedings.…”