“…Contemporary organizations are replete with practices and discourses emphasizing employee self‐realization, participation, empowerment and individual expression (Daudigeos et al, 2021; Fleming and Sturdy, 2011; Jenkins and Delbridge, 2017), a heady mix of empowerment narratives that has been termed the ‘new management ideology’ (Chiapello and Fairclough, 2002). In fact, new management ideology points to a much broader range of organizational practices, from what have been termed ‘neo‐normative’ (Fleming and Sturdy, 2011), ‘high‐involvement’ (Ekman, 2014), and ‘enchanting’ (Endrissat et al, 2015; Korczynski and Ott, 2004) practices, among others.…”