“…Recently, there has been a huge literature on the role of social networks in the diffusion of behaviors and opinions in a society, and a variety of mechanisms through which this influence is exerted have been identified. Examples of these mechanisms include reciprocity and territoriality (Axelrod, 1984), reputation (Raub & Weesie, 1990;Nowak & Sigmund, 1998), the establishment of a group identity (Brewer & Kramer, 1986;Kollock, 1998b), social learning (Macy, 1991), trust (Buskens & Raub, 2002), projection (Kanazawa, 2007), group reciprocity (Karp, Jin, Yamagishi, & Shinotsuka, 1993), and even group size (Olson, 1965;Dawes, 1980;Marwell & Oliver, 1993). Other mechanisms, such as choice of partners (Yamagishi, Hayashi, & Jin, 1994), cost-benefit analysis (Jackson & Wolinsky, 1996), or social plasticity (Eguiluz, Zimmermann, Cela-Conde, & San Miguel, 2005) have led to the study of dynamic social networks in which the individuals can change their links as a result of their interactions with their neighbors (see de Vos, Smaniotto, & Elsas, 2001;Newman, Barabási, & Watts 2006;or Jackson, 2008, for reviews).…”