The present paper is dedicated to illustrating an extension of polar duality between Fano toric varieties to a more general duality, called framed duality, so giving rise to a powerful method of producing mirror partners of hypersurfaces and complete intersections in toric varieties, of any Kodaira dimension. In particular, the class of projective hypersurfaces and their mirror partners are studied in detail. Moreover, many connections with known Landau-Ginzburg mirror models, Homological Mirror Symmetry and Intrinsic Mirror Symmetry, are discussed.