Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities

Abstract

This paper highlights the mutual relationship and crucial need for sustainability in innovation and vice versa, with a focus on various companies that are leading in this aspect. Together with certain conditions in place, growing awareness of this need has led to these companies achieving groundbreaking progress in embedding sustainability into the new product innovation space via the development of an overarching roadmap supported by strategic partnerships and robust quantitative tools, to proactively expand the sustainability mindset and way of life into the company culture and ways of working. Case studies of these companies are examined, and based on the findings, the paper concludes with recommendations and next steps for businesses to take to succeed in sustainability-centric innovation.

Corporate Law in the Era of Globalization: A Review of Ethical Implications and Global Impacts

“…This holistic approach ensures that the environmental impact of the company's operations extends beyond its immediate activities. Unilever has set a benchmark for corporate social responsibility through its Sustainable Living Plan, an ambitious and comprehensive initiative that addresses environmental and social challenges (Jain et al, 2021). Key components are here presented.…”

Generation Z, sustainability orientation and higher education implications: An ecopedagogical conceptual framework

“…Moreover, there has been a progressive movement towards an 'environmental imperative', wherein businesses are compelled to proactively demonstrate accountability, ethical responsibility and sustainability-centric innovations to address contemporary socio-environmental concerns (Jain et al, 2021). Recent extant research on the Gen Zs also posits that they are the first true 'digital natives' and are also colloquially known as the TikTok generation, who have evolved in a hyper-connected world, live ubiquitously in a global digital playing field, and typically favour virtual means of communication (Haddouche & Salomone, 2018;Francis & Hoefel, 2018;Mahapatra et al, 2022).…”