“…Organizations are confronted with new challenges in today's dynamic business environment, such as severe competition, technological development, the COVID crisis, globalization, and economic downturn, which force senior management to make value for shareholders (Ping, et al, 2018;Thomas, 2014;Aier, et al, 2022). Businesses have recognized organizational innovation and technological adoption not simply as an anticipated factor for growth (Hurley & Hult, 1998;Hsueh, et al, 2010;, but increasingly as an essential element for survival in today's fast-paced economic environment (Novakova, 2020;Cefis & Marsili, 2005;Kryeziu, et al, 2022).…”