Embracing Crisis: What Change in Business Resilience and Growth Strategy After Pandemic

Abstract

This paper aims to elaborate changing in business resilience and growth as basic reaction of crisis. By making a proposed model for business sustainability after crisis, this study detailed resilience and growth to stages to explain both processes. The model can also assist entrepreneurs to deal with crisis in term of what to do and what condition will they face. This qualitative study used purposive sampling and 13 case studies were included to build line-in-line coding and shape a proposed model by conducting semi-structured interview and FGD. Basically, this study reveals resilience and growth steps to help entrepreneurs to avoid misleading strategy. To complete the findings, we found that digital imperatives can faster both processes to reach sustainability. This paper draws on organisational resilience theory by using stages and deliver a bridge to achieve business sustainability and provides more practical steps to deal with crisis and gain business sustainability.

A Review of Business Model Transformation in Transportation Business Post Pandemic

“…Above conversations craft strategies based on literature both empirical and systematic study which conically lead to a strategy to sustain in the market and embrace change [53]. This study states that strategy is a transformational business model.…”