This work aims to validate several hypotheses that emerged from a conceptual framework which establishes the main relationships between subjective elements in human-product interaction, such as meanings, emotions, product preferences, and personal values. The study analyzes the relationships between meanings and emotions, and between these and preferences, as well as the influence of personal values on such relationships. The study was applied to ceramic tile floorings.A questionnaire with images of a neutral room with different ceramic tile floorings was designed and distributed via the web. Results from the study suggest that both meanings and emotions must be taken into account in the generation of product preference. The meanings given to the product can cause emotions to be generated, and both types of subjective impressions give rise to product preferences. Personal reference values can modify these relationships between subjective impressions and product preferences.