Embracing mobile shopping: what matters most in the midst of a pandemic?

Abstract

PurposeThe COVID-19 pandemic has brought about significant changes to the lives of many people. One of which is the accelerated digitalization in the commerce sector. Hence, this study looks to determine the antecedents that affect users' mobile shopping actual use during a pandemic.Design/methodology/approachThe research model was founded on the integration of the Protection Motivation Theory and Transactional Theory of Stress. This is in addition to further extending the integrated research model with other constructs to develop a multi-dimensional framework that accounted for the health, personal, technological and social dimensions. The data was collected from users of mobile shopping through an online survey which was then analyzed via Partial Least Squares–Structural Equation Modeling.FindingsThis study provides empirical support to establish the major role of COVID-19 pandemic in affecting the actual usage of mobile shopping. Furthermore, the determinants of actual usage of mobile shopping were found to be multi-dimensional. In particular, the Importance-Performance Map Analysis revealed that emphasis should be place on perceived vulnerability.Originality/valueAs other studies focused on users' intentions, this study looked into the factors that influence the actual usage of mobile shopping. Furthermore, this study emphasizes on the contextualization of time and situation in addition to a multi-dimensional approach toward the subject matter. Overall, this study offers practical insights to stakeholders to better tailor their mobile shopping services in times of a pandemic and advances the literature on actual usage of mobile shopping.

Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

“…Therefore, social media celebrities may stimulate trust by providing shared values to products or services from a consideration of audiences' own and immersive interaction, to forge a closed and long‐term developed relationship, thus activating consumers' impulsive buying in social commerce (Buchanan et al, 2023). Besides, given that celebrities have authority and popularity in the internet community, they need to consider whether their endorsement of a product or service will actually benefit the consumers, for example, getting discounts or better after‐sales service, since such relational benefits can be converted into relational commitments that stimulate impulsive buying (Iva Adeline et al, 2023; Koohang et al, 2023; Loh, Lee, Tan, Hew, & Ooi, 2022; Loh, Lee, Tan, Ooi, & Fosso Wamba, 2022). As for enhancing consumers' parasocial interaction, social media celebrities and sellers can adopt specific aspects on social media or e‐commerce platforms, including recommended styles or buyer showcases, to foster a pleasurable shopping experience and increase visual attractiveness.…”

“…Second, PLS‐SEM only marginally constrains the sample size and non‐normal distributions (Lew et al, 2020). Given that Mardia's multivariate skewness ( β = 17.12) and kurtosis ( β = 184.09) both had p ‐values less than .001, the analysis proved that the data is not multivariate normal (Loh, Lee, Tan, Hew, & Ooi, 2022; Loh, Lee, Tan, Ooi, & Fosso Wamba, 2022). As a result, it was determined that PLS‐SEM would be more appropriate for this study than CB‐SEM.…”

Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era

“…This suggests than an individual might feel vulnerable at any point in time, such as while making social media purchases during the pandemic (Milakovi c, 2021). Loh et al (2022) underline the need to focus on vulnerability to explain online behavior during the pandemic. Provided the ambiguity condition during the COVID-19 era, the inclusion of consumer vulnerability is expected to produce a positive and significant effect on consumer decision-making (Brennan et al, 2017).…”

The Mediating Role of Extrinsic Motivation in the Relationship between Mobile Advertising and Customers’ Attitudes towards Mobile Advertising

“…Through the analysis of user data, including search history, browsing behaviour, and social media activity, marketers may generate customized adverts that are relevant and captivating to individual consumers (Ghose et al, 2011;Nam et al, 2019). According to (Grewal et al, 2016), businesses can now reach their target audience with personalized ads and messages through smart mobile phones and the progress in mobile commerce has created new opportunities for them to do so (Loh et al, 2022). This highlights the importance of mobile advertising media as a platform for organizations to foster customer relationships (Steinhoff et al, 2019).…”