Emergence of eye-tracking in architectural research: a review of studies 1976–2021

Aalto, Pasi; Steinert, Martin

doi:10.1080/00038628.2024.2382796

Architectural Science Review

2024

DOI: 10.1080/00038628.2024.2382796

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Emergence of eye-tracking in architectural research: a review of studies 1976–2021

Pasi Aalto,

Martin Steinert

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2024

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Cited by 3 publications

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Unmasking Dominant Features in a Transformed Cultural Landscape

Rusnak,

Duchowski,

Tomaszewicz

et al. 2024

The Historic Environment: Policy & Practice

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Unmasking Dominant Features in a Transformed Cultural Landscape

Rusnak,

Duchowski,

Tomaszewicz

et al. 2024

The Historic Environment: Policy & Practice

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Empirical Insights into Eye-Tracking for Design Evaluation: Applications in Visual Communication and New Media Design

Guo,

Kim,

Lee

2024

Behavioral Sciences

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(1) Background: As digital technology continues to reshape visual landscapes, understanding how design elements influence customer experience has become essential. Eye-tracking technology offers a powerful, quantitative approach to assessing visibility, aesthetics, and design components, providing unique insights into visual engagement. (2) Methods: This paper presents a systematic review of eye-tracking methodologies applied in design research. Thirty studies were selected for analysis from recognized academic databases using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. Employing the Population, Intervention, Comparison, and Outcomes (PICO) framework, this review focused on experimental studies in visual communication and new media design that utilized visual symbols for communication and leveraged new media technologies. (3) Results: The findings corroborated that eye-tracking technology offers in-depth insights into gaze patterns, visual perception, and attention, which can inform design strategies. This review shows that assessing visual designs based on eye-tracking data can enhance consumer-centered interfaces, better align with user preferences, and foster more engaged behaviors in both digital and physical environments. (4) Conclusions: This review deepens our understanding of the cognitive and emotional processes underlying visual engagement. It also suggests new avenues for integrating diverse eye-tracking metrics into design evaluation, offering practical applications for improving design strategies and advancing the field of design research.

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Eye-Tracking Applications in Architecture and Design

Lavdas

2024

Encyclopedia

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Eye-tracking is a biometrics technique that has started to find applications in research related to our interaction with the built environment. Depending on the focus of a given study, the collection of valence and arousal measurements can also be conducted to acquire emotional, cognitive, and behavioral insights and correlate them with eye-tracking data. These measurements can give architects and designers a basis for data-driven decision-making throughout the design process. In instances involving existing structures, biometric data can also be utilized for post-occupancy analysis. This entry will discuss eye-tracking and eye-tracking simulation in the context of our current understanding of the importance of our interaction with the built environment for both physical and mental well-being.

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Emergence of eye-tracking in architectural research: a review of studies 1976–2021

Cited by 3 publications

References 98 publications

Unmasking Dominant Features in a Transformed Cultural Landscape

Unmasking Dominant Features in a Transformed Cultural Landscape

Empirical Insights into Eye-Tracking for Design Evaluation: Applications in Visual Communication and New Media Design

Eye-Tracking Applications in Architecture and Design

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