Emergence of false realities about the concept of “Silaturrahim”: an academic social construction perspective

Abstract

Purpose The purpose of this paper is to raise awareness among tourism and business scholars and professionals to avoid using socially constructed academic artifacts (such as “Silaturrahim”), which do not describe their real meanings but reflect false realities constructed by scholars over a period of time. In the last decade, academic research on identifying false information has played a significant role to raise awareness among electronic and social media users so that they may distinguish between false and true reality. In contrast, studies on misleading devices, such as false information reporting and citations in published academic literature, and their pejorative consequences are rare and scant. This paper, therefore, viewed the underexamined and relatively obscure issues of false information reporting and citations in published business and tourism research by highlighting a wrongly perceived concept “Silaturrahim” from the theoretical lens of social constructionism. It has been established that factors like false information, false information citation chains and falsely attributed meanings of academic artifacts pave the way for myths and urban legends which in turn formulate socially constructed academic artifacts. These artifacts are impulsively entrusted by the academic community but, in reality, their meanings are socially constructed, therefore, represent false realities. This paper calls the experts to invest their time and efforts to further explore the proposed concepts of “academic social construction” and “academic social artifacts.” Lastly, it is suggested to develop strategies to minimize or eradicate the dreadful psychological impacts of “academic social construction” on academic communities.