1998
DOI: 10.1080/09645299800000013
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Emerging Australian Education Markets: A Discrete Choice Model of Taiwanese and Indonesian Student Intended Study Destination

Abstract: Australia is among the leading exporters of higher education services, behind the US and the UK, for English-based instruction. During the past decade, Australia has experienced significant growth in international student numbers, and currently has a substantial share of the East Asian student market. Most of this growth has occurred in the higher education sector. It is important for the Australian higher education sector, in the face of growing competition and reduced government funding, to identify new mark… Show more

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Cited by 37 publications
(29 citation statements)
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“…A number of publications have identified factors which affect international students' decision to study overseas and to choose a particular country (e.g., Kemp, Madden, & Simpson, 1998;Llewellyn-Smith & McCabe, 2008;Mazzarol, Choo, & Nair, 2001;Mazzarol & Soutar, 2002). Similar to tourist destination choice factors, they can be categorized into push and pull factors (Mazzarol & Soutar, 2002;Pimpa, 2003).…”
Section: Foreign Students' Motivation To Study Overseasmentioning
confidence: 99%
“…A number of publications have identified factors which affect international students' decision to study overseas and to choose a particular country (e.g., Kemp, Madden, & Simpson, 1998;Llewellyn-Smith & McCabe, 2008;Mazzarol, Choo, & Nair, 2001;Mazzarol & Soutar, 2002). Similar to tourist destination choice factors, they can be categorized into push and pull factors (Mazzarol & Soutar, 2002;Pimpa, 2003).…”
Section: Foreign Students' Motivation To Study Overseasmentioning
confidence: 99%
“…On the demand side, a considerable number of papers focus on the choice factors of the studentconsumer (Baldwin and James, 2000;Umashankar, 2001;Pugsley and Coffey, 2002;Binsardi and Ekwulugo, 2003). Studies conducted by researchers based in Australia (e.g., Kemp and Madden, 1998;Soutar and Turner, 2002) and the UK (e.g., Ball et al, 2002), seek to identify key factors in the choice of higher education with some research on student choice in international markets (e.g., Gomes and Murphy, 2003). The research on higher education branding is at a pioneer stage with much still needed both from an exploratory and strategic perspective (Hemsley-Brown and Oplatka, 2006).…”
Section: Review Of the Literature On International Marketing Of Highementioning
confidence: 99%
“…,Dooley et al (2012),Sá et al Chen (2006),Oplatka and Tevel (2006),Baker and Brown (2007),Maringe and Carter (2007),Pyvis and Chapman (2007), Brooks and Waters (2009), Brown et al (2009), Griffin et al (1) UK (1) USA (1)Kemp and Madden (1998),Reay et al (2001),Pampaloni (2010) …”
mentioning
confidence: 99%