Emerging Economies and Financing of SMEs

Han, Liang; Xiang, Xin; Yang, Xingquan

doi:10.4018/978-1-5225-2700-8.ch002

Cited by 3 publications

(3 citation statements)

References 81 publications

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“…economies (The World Bank, 2013). However, the social-economic environment in such economies differs significantly from that in developed economies in terms of institutional framework, norms, resources and infrastructures (Han and Xiang, 2017;Psychogios et al, 2016).…”

Section: Economiesmentioning

confidence: 99%

Managing People in Small and Medium Enterprises in Turbulent Contexts

Psychogios¹,

Prouska²

2019

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Section: Economiesmentioning

confidence: 99%

Managing People in Small and Medium Enterprises in Turbulent Contexts

Psychogios¹,

Prouska²

2019

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“…Usaha kecil menengah (UKM) memiliki peran penting dalam sektor bisnis masa kini [18]. Usaha kecil memiliki jumlah tenaga kerja sebesar 5 sampai dengan 19 orang, sedangkan usaha menengah memiliki jumlah tenaga kerja sebesar 20 sampai dengan 99 orang [19].…”

Section: Usaha Kecil Menengahunclassified

Analisis Penentuan Prioritas Platform Media Sosial Pada Performa Pemasaran UKM: Kasus di Kota Surabaya

Pramesti¹,

Wibawa²,

Sinansari³

2020

JSSITS

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Perkembangan teknologi informasi saat ini berdampak pada peningkatan pemanfaatan media sosial yang dapat mempermudah segala aktivitas. Pengguna media sosial terbesar di Indonesia didominasi oleh usia kerja produktif, salah satunya pelaku usaha kecil menengah (UKM). Peralihan UKM yang bersifat konvensional menjadi digital melalui media sosial dapat meningkatkan pertumbuhan ekonomi di Indonesia, namun di Kota Surabaya jumlah pelaku UKM yang memanfaatkan medua sosial tergolong rendah. Penelitian ini bertujuan untuk menentukan urutan prioritas platform media sosial yang paling berpengaruh pada performa pemasaran UKM di Kota Surabaya. Teknik pengumpulan data dengan menggunakan kuesioner perbandingan berpasangan analytic hierarchy process (AHP) pada 9 pelaku UKM di Kota Surabaya dari 4 subsektor berbeda yang telah memanfaatkan media sosial selama minimal 2 tahun. Hasil penelitian ini menunjukkan jika platform media sosial yang paling berpengaruh pada performa pemasaran UKM di Kota Surabaya adalah platform Instagram, kemudian secara berurutan platform Facebook, website atau blog, dan YouTube.

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“…Small- or medium-sized enterprises (SMEs) play a pivotal role in the modern business world (Ozgulbas et al , 2006; Han et al , 2018). The importance of SMEs in the global economy is undoubtedly reflected in most countries’ economies, as more than 90 per cent of all businesses fall into this category (Cull et al , 2006).…”

Section: Introductionmentioning

confidence: 99%

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Konstantopoulou

Rizomyliotis

Konstantoulaki

et al. 2019

IJOA

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Purpose Under Saudi Vision 2030, there is a forthcoming raise of support to small- or medium-sized enterprises (SMEs) from the current 20 per cent of GDP to 35 per cent; thus, SMEs’ access to finance is becoming easier. At the same time, the cosmetics retail industry is expected to rapidly grow further in the next few years, on account of the already mounting demand and easy availability of cosmetics through online channels. The purpose of this study is to explore the use of beauty Instagram influencers in advertising as a tool to increase competitiveness for SMEs. Design/methodology/approach An exploratory research design was used and in-depth interviews were conducted to get a better understanding of female Saudi young adults’ perceptions with regards to trust towards Instagram influencers, electronic word of mouth (eWOM) and advertising. Findings SMEs can benefit greatly from eWOM in their quest for competitiveness. Therefore, when a beauty influencer on Instagram advertises a product to SMEs followers this leads to increased awareness and purchase intention. The findings indicated that the participants are quite sceptical when receiving reviews or promotion from beauty influencers on social media, as they rarely regard them as authentic. Moreover participants seem to trust influential beauty Instagrammers when they had a positive experience with the influencer before. Trust, honesty and authenticity were important factors that increase the impact of eWOM. Originality/value This paper offers an in-depth understanding of the use of Instagram advertising and eWOM in a rapidly developing industry and explores these as key communication pathways for modern SMEs in their effort to achieve resilience and competitiveness.

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Emerging Economies and Financing of SMEs

Cited by 3 publications

References 81 publications

Managing People in Small and Medium Enterprises in Turbulent Contexts

Managing People in Small and Medium Enterprises in Turbulent Contexts

Analisis Penentuan Prioritas Platform Media Sosial Pada Performa Pemasaran UKM: Kasus di Kota Surabaya

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

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