“…Due to social media’s interactive nature and popularity amongst users throughout the pandemic, there is rising democratization of health communications, which poses a sharp contrast to decades ago, when communications were predominantly controlled by individuals and entities endowed with the power, money, public trust, or platforms required to drive the conversation ( Schillinger et al, 2020 ). The emerging concepts of “Web 2.0” ( Murugesan, 2007 ), “Big Data” ( Yang et al, 2017 ), and “Citizen as Sensors” ( Goodchild, 2007 ) have greatly promoted social media as the platforms and virtual communities where users worldwide can create and share information, forming vast sensing networks that allow information in certain topics to be collected, stored, mined, and analyzed in a rapid manner ( Li et al, 2021a , Ye et al, 2021 , Gong and Yang, 2020 ).…”