“…The concept of social responsibility was not new to India. The Indian CSR traditionrooted in business ethics, religion, and spiritualityhad deep philanthropic underpinnings captured in Indian scriptures (Agarwal, 2008;Balasubramanian et al, 2005;Jayakumar, 2016;Khan, 2008;Mohan, 2001). Traditionally, Indian companies viewed CSR as a non-strategic and religious philanthropic activity, to be undertaken in areas or activities determined by the individual owner's preferences (Bain and Co. Inc., 2013;Charities Aid Foundation, 2012;Dasra, 2012).…”