2020
DOI: 10.1055/s-0040-1701244
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Emerging Technologies, Market Segments, and MarkeTrak 10 Insights in Hearing Health Technology

Abstract: Hearing health care is rapidly changing through innovation in technology, services, business models, and product categories. The introduction of hearables and over-the-counter (OTC) hearing aids in particular will change the market for hearing help and the role of the hearing care professionals (HCPs). This article focuses on how these products will be differentiated from HCP-fit hearing aids through their ability to address the unmet needs of different consumer segments within the population of people with he… Show more

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Cited by 49 publications
(48 citation statements)
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“…Although many factors may impact the older adult's decision to pursue amplification following audiometric evaluation, self-perceived hearing difficulties and their reactions to them may be paramount. If audiometrically defined hearing loss was the criterion for hearing-aid candidacy, as many as 25 million of 37 million adults in the United States with perceived hearing difficulties would not be considered candidates for hearing aids (Edwards, 2020), an observation consistent with earlier analyses by Martin and Champlin (2000).…”
supporting
confidence: 70%
“…Although many factors may impact the older adult's decision to pursue amplification following audiometric evaluation, self-perceived hearing difficulties and their reactions to them may be paramount. If audiometrically defined hearing loss was the criterion for hearing-aid candidacy, as many as 25 million of 37 million adults in the United States with perceived hearing difficulties would not be considered candidates for hearing aids (Edwards, 2020), an observation consistent with earlier analyses by Martin and Champlin (2000).…”
supporting
confidence: 70%
“…To achieve these aims, only data from survey respondents who report owning hearing aids (fitted by a hearing care professional) will be considered; data from respondents who are wearing hearing devices purchased over the counter are described in a separate article, also in this issue (Edwards in this issue). 44 When appropriate, data from a control group are included. The control group was derived by using data from respondents who are relatively matched to the hearing aid owners on degree of hearing difficulty.…”
Section: Evaluate the Effects Of Hearing Aid Use Onmentioning
confidence: 99%
“…In some cases, the self-fitting process begins with in situ audiometry to facilitate programming from scratch. In other cases, users fine-tune preconfigured gain-frequency responses designed to provide an appropriate starting point from which to make adjustments (Edwards, 2020).…”
Section: Aim 1 Introductionmentioning
confidence: 99%