Abstract:Purpose of the study: This research examines the emerging tendency of brands utilization and its impacts on the life satisfaction of university students.
Methodology: It is a quantitative study where a survey research method has been used, and for data collection, the questionnaire has been prepared. Demographic variables like area, age, gender, qualification, and location are also included. A sample of 385 students was selected by using the proportional allocation method. Statistical analysis for data w… Show more
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