“…Customer Awareness (Servaes, 2013) (Margherita, 2021), Speedy Transactions (Ehimare, 2012), Amusing Consumer Interaction (Williams, 2006), Operational Efficiency (Lim, 2021), Minimal Transaction Cost (Standifird et al, 2000), User Usability (Neb et al, 2021), Employee Assistance (Mainardes, 2011), Creativity and Innovation (Hameed et al, 2021), Analyzing Performance (Magal et al, 2009), Marketing Strategy (Varadarajan, et al, 2010), Minimum Proceeding Time (Zhu, et al, 2021), Scam and Theft Prevention (Khan et al,2021), Regular Customer Communication (Fairchild, 2014), Educate the Staff (Žáčok, 2008) and Be Proactive (Asghar et al, 2021).…”