Emoji rhetoric: a social media influencer perspective

Ge, Jing; Gretzel, Ulrike

doi:10.1080/0267257x.2018.1483960

Cited by 198 publications

(146 citation statements)

References 52 publications

Supporting

Mentioning

129

Contrasting

Unclassified

Order By: Relevance

“…Sina Weibo, China's indigenous microblogging site, lends itself well to emoji sequence analysis. Emoji useincluding the formulation of emoji sequences -is common on Weibo due to the platform's emoji affordances and developed emoji culture [11,12]. In short, by focusing on China, whose culture fosters an especially high concentration of emoji use [11], this study advances current CMC and emoji literatures, while also providing new insights which can inform the future design of emoji and social media platforms.…”

Section: Introductionmentioning

confidence: 86%

Emoji Sequence Use in Enacting Personal Identity

2019

Companion Proceedings of the 2019 World Wide Web Conference

Self Cite

View full text Add to dashboard Cite

Focusing on a Chinese social media platform, this study adopts computer-mediated discourse analysis to examine how users employ emoji sequences to construct their personal identity through the expression of stance and engagement. Seven types of linguistic elements were identified by conducting stance and engagement analysis on emoji sequences in posts by social media influencers. Stance was more frequent than engagement. Attitude markers were the most common element used to convey stance, whereas directive was the most prevalent element used to express engagement. In addition, emoji sequences that did not convey stance and engagement were coded as n/a. This study also observed creative usages in the composition of emoji sequences that compensate for the lack of a prescribed emoji sequence grammar. Based on these findings, it advances recommendations for the design of emoji and of social media platforms grounded in linguistic principles.

show abstract

Section: Introductionmentioning

confidence: 86%

Emoji Sequence Use in Enacting Personal Identity

2019

Companion Proceedings of the 2019 World Wide Web Conference

Self Cite

View full text Add to dashboard Cite

show abstract

“…Hence, the selection of the respondents was based on two main reasons. First, a Social Media influencer is a user on social media who has established credibility and density in producing online content on social media [19]. Then, social media influencers have access to a broad audience, and they can persuade others as a result of their online reach and content authenticity [20].…”

Section: Methodsmentioning

confidence: 99%

“…This emotional element, however, is difficult to express in the cyberspace. Therefore, the expression that the users want to convey into their story depends on what features the Instagram application provides that can translate the intended emotions of the users [19]. It is common to see Instagram Stories users share personal emotional moments, closeness with friends, family, and pets, for example, and repeatedly use various "emoji" logos to express their real feelings.…”

Section: Digital Storytelling With Instagram Storiesmentioning

confidence: 99%

Impression Management within Instagram Stories: A Phenomenological Study

Sukmayadi¹,

Yahya²

2019

TOPSYJ

View full text Add to dashboard Cite

Objective: This study is aimed at exploring the motivation and impression management strategies of “Instagram Stories” users. Materials and Methods: The authors interviewed 30 Instagram influencers in updating their contents on the Instagram Stories feature. Semi-structured interviews were conducted to capture the informants’ experience and consciousness in producing their online content as a part of their impression management. Results: The main findings of the study were as follows; First, Self-existence, viewers’ attractiveness, and innovativeness of the application have become the core motivation for the users in choosing the Instastory feature. Secondly, the impression management applied by the users as their front stage lies in the construction of their uploaded contents. Lastly, the users of Instagram Stories constructed their content in the form of thematic consistency, uniqueness, “captions” and information (image) editing. Conclusion: The present study indicated that the impression management pattern in using Instagram stories had become an integral part of the uploaded content to fulfil the users’ highest self-satisfaction and maximum impacts on the viewers as well as their virtual followers.

show abstract

“…For instance, emojis are painted on the facades of buildings (Iati 2019), printed on Pepsi cans (Pepsico 2016), and even printed on children's apparel. As mentioned, the commercialization of emojis prevails in the market as the emoji has become a rhetorical strategy in marketing (Ge and Gretzel 2018). These visual signs unknowingly permeate into other aspects of social life and public space.…”

Section: When Emojis Escape From the Screenmentioning

confidence: 99%

Sarcasm, the smiling poop, and E-discourse aggressiveness: getting far too emotional with emojis

Wagner

Marusek

2020

Social Semiotics

View full text Add to dashboard Cite

Emojis are a form of electronic communication found in text messages that fundamentally alter the exchange of emotion. Images and signs that depict feelings have replaced the nuanced selection of the right words and phrases. However, where feelings subside once expressed, emoticons transcend the spatiotemporality of emotion in ways that can become recurrent acts of aggression and bullying that are impossible not to see and even harder to erase. Across the globe, the expressive range of human emotion through the static ideogram of the emoji, or emoticon, presents an increasing challenge for the visually immediate, nonverbal exchange of capricious emotive communication.

show abstract

Emoji rhetoric: a social media influencer perspective

Cited by 198 publications

References 52 publications

Emoji Sequence Use in Enacting Personal Identity

Emoji Sequence Use in Enacting Personal Identity

Impression Management within Instagram Stories: A Phenomenological Study

Sarcasm, the smiling poop, and E-discourse aggressiveness: getting far too emotional with emojis

Contact Info

Product

Resources

About