“…Since the start of the new millennium various researchers at the intersection of sociolinguistics and media studies have documented the various social functions of text-based language, and how spoken communication practices are adopted for text-based media (see Ling, 2008 ). For example, researchers have observed how individuals use frequent text messaging to maintain contact ( Ling and Yttri, 2001 ; Laursen, 2005 ), reconstitute paralinguistic meaning ( Thurlow and Brown, 2003 ), adopt politeness strategies ( Spilioti, 2011 ), circulate multimedia ( Georgakopoulou, 2014 ), establish discursive structures and meanings for emojis ( Sampietro, 2016 ; Pérez-Sabater, 2019 ), and even creatively play with spelling ( Tagg et al, 2012 ; Tagg, 2012 ). Scholars examining social media have additionally examined how individuals may strategically modulate their audiences ( Androutsopoulos, 2014a ; Pavalanathan and Eisenstein, 2015a ), perform social identities ( Pavalanathan and Eisenstein, 2015b ; Jones, 2015 ; Brock, 2020 ), pair with audio-visual channels ( Piwek and Joinson, 2015 ; Highfield and Leaver, 2016and), or even participate in social media trends ( Grieve et al, 2017 ).…”