Emotion regulation research has routinely pitted the antecedent-focused strategy of cognitive reappraisal against the response-focused strategy of expressive suppression. This research has largely yielded that reappraisal is an effective strategy by which to change emotional experience, but implications of expressive suppression are not as clear. This may be due to variations in experimental methodologies, which have not consistently evaluated suppression against a within-subject control condition, as well as conceptual limitations that have muddled the implications of significant findings. Across two high-powered, within-subject paradigms, the present study demonstrates that expressive suppression induces significant decreases in negative emotion relative to one’s general attempts to downregulate negative emotion (Study 1) and respond naturally (Study 2). Our findings add to a growing body of literature that demonstrate that suppression may facilitate emotion regulation at both the expressive and experiential levels, and underscore the importance of incorporating flexibility and goal-focused frameworks in future research.