Encyclopedia of Management Theory 2013
DOI: 10.4135/9781452276090.n78
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Emotional and Social Intelligence

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Cited by 8 publications
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“…For a review on reference price research, seeMazumdar et al (2005) 5 Insights for good and service providers vary; for example, foot-in-the-door techniques (asking initially for a small commitment, and escalate later) may facilitate initial adoption, but lead to a negative shock in the future. Door-in-the-face approaches, whereby the proposer starts by asking a strong commitment, may discourage adoption but, conditional on adopting, may lead to positive surprises and higher satisfaction and retention(Staw 1981;Kelly and Milkman, 2013).…”
mentioning
confidence: 99%
“…For a review on reference price research, seeMazumdar et al (2005) 5 Insights for good and service providers vary; for example, foot-in-the-door techniques (asking initially for a small commitment, and escalate later) may facilitate initial adoption, but lead to a negative shock in the future. Door-in-the-face approaches, whereby the proposer starts by asking a strong commitment, may discourage adoption but, conditional on adopting, may lead to positive surprises and higher satisfaction and retention(Staw 1981;Kelly and Milkman, 2013).…”
mentioning
confidence: 99%
“…see Craig et al, 2017 ) Insights for good and service providers vary; for example, foot-in-the-door techniques (asking initially for a small commitment, and escalate later) may facilitate initial adoption, but lead to a negative shock in the future. Door-in-the-face approaches, whereby the proposer starts by asking a strong commitment, may discourage adoption but, conditional on adopting, may lead to positive surprises and higher satisfaction and retention ( Staw 1981 ; Kelly and Milkman, 2013 ). Studies in medicine have also analyzed patients’ expectations gaps (see, for instance, Bismark et al, 2011 , or O'Connor et al, 2000 ).…”
mentioning
confidence: 99%