“…For instance, the need for additional time to initially identify negative images might explain why negative images tend to hold attention longer than positive images (Amir et al, 2003;Fox, Russo, & Dutton, 2002;Koster et al, 2004). In addition, the finding that negative images require more time to identify may suggest that the increased cortical activity for negative stimuli found with fMRI (Lang et al, 1998;LeDoux, 2000;Phelps & LeDoux, 2005;Sergerie, Chochol, & Armony, 2008;Vuilleumier, 2005) and ERP (Olofsson, Nordin, Sequeira, & Polich, 2008) reflects the increased time and effort required to complete identification rather than a more extensive processing of those stimuli. …”