“…In this study, such words as "emotional", "identity-driven", etc., are used as opposites of "cognitive", "pragmatic", "driven by utility maximisation" rather than of "rational", "right" or "good". In fact, as neuropsychological studies show, accurate judgements require emotions (Mercer 2005(Mercer , 2006(Mercer , 2010 and therefore, a study of rational decisions necessitates focusing not only on cognition, but also on emotion. In reality, "hyperrational" actions tend to be as detrimental to their makers as overly emotional ones: as phrased by Mercer (2010, pp 7-8), "[e]xtreme emotion distorts judgement, as does extreme cognition".…”