Emotional Branding Pembelian Sepeda Lipat  Di Era Covid-19

Karnowati, Nandang Bekti; Handayani, Erna

doi:10.32534/jv.v16i1.1519

Cited by 5 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, it is suspected that the motivation variable besides having an influence on purchasing decisions, is also suspected of having an intervening effect on purchasing decisions. There are previous studies which explain that motivational factors influence purchasing decisions by Bahri et al (2015), Karnowati and Handayani (2020), Kirana and Windasari (2019), that the Motivation Variable has a significant effect on purchasing decisions, it is different from the results of research by Bahri et al (2015) that motivation has no significant relationship to purchasing decisions.…”

Section: Introductionmentioning

confidence: 73%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

View full text Add to dashboard Cite

Most companies are experiencing difficulties due to the decline in market demand due to the reduced buying ability of the people. On the other hand, this is surprising for the bicycle industry. The demand for bicycles has increased significantly, especially for folding bike. Based on this phenomenon, the authors conducted further research on how the relationship between product variables, price variables and motivation variables as an intervening variable on the Purchase Decision of the Element Folding Bike. This study uses a quantitative descriptive method. The sampling technique in this research is purposive sampling and the sample is taken using a questionnaire. Respondents in this study were 132 respondents from people who lived in Jakarta and had bought and used Element folding bicycles. Data were analyzed using descriptive statistics and Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS software. The results showed that the product variable and the motivation variable had a positive and significant direct influence on purchasing decisions. And the price variable has a negative and significant direct influence on purchase motivation and purchase decisions. Furthermore, the motivation variable which acts as an intervening variable has an effect as an intermediary variable in the relationship between Product variables, Price variables on Purchase Decisions.

show abstract

Section: Introductionmentioning

confidence: 73%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

View full text Add to dashboard Cite

show abstract

“…Market orientation becomes very important when during a pandemic, consumers change their behavior. Some changes in consumer behavior during the pandemic are that consumers are more considerate of the health side for themselves and their families and consumers tend to be more private and the driving factor in consumer purchasing decisions is dominated by psychological factors (Karnowati, 2020) so that market orientation must be considered for MSMEs who want to survive in the future. pandemic.…”

Section: Mo's Relationship To Camentioning

confidence: 99%

Mediation role of business performance on entrepreneurship orientation and market orientation to create MSME competitiveness in pandemic times

Karnowati¹,

Handayani

2022

IJRBS

Self Cite

View full text Add to dashboard Cite

The COVID-19 pandemic that disrupted national economic activities had an impact on the MSME sector. This study examines the mediating role of company performance in supporting competitive advantage during the pandemic, which is a difficult time for MSMEs. This research collaborates entrepreneurial orientation and market orientation so that it can be predicted the factors that support MSMEs in creating competitive advantage. The sample of this research is the owners or business actors of MSMEs in the Cilacap district as many as 100 respondents and PLS-SEM is used to analyze the data. The results show that business performance acts as a full mediation for entrepreneurial orientation and competitive advantage. Market orientation has a direct effect on competitive advantage, but business performance does not mediate market orientation and competitive advantage. The results of the study also show that there are market orientation findings that act as a full mediation of the relationship between entrepreneurial orientation and competitive advantage. From these results, it can be concluded that entrepreneurial orientation requires business performance and market orientation to influence competitive advantage.

show abstract

“…Adanya pesaing menimbulkan banyak pilihan bagi konsumen sebagai alternatif memilih barang cock dengan keinginan dan kebutuhan konsumen. Perusahaan wajib mampu membaca dan menganalisis aspek yang dapat mempengaruhi pembeli dalam memutuskan pembelian untuk mendukung implementasi strategi perusahaan (Karnowati, 2020).…”

Section: Pendahuluanunclassified

Analisis Pengaruh Persepsi Harga, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian

Werdiasih

Karnowati

Yoana

2022

JID

Self Cite

View full text Add to dashboard Cite

The beauty product industry is currently growing. The emergence of various beauty product brands requires the Scarlet company to have a strategy in facing market competition. The purpose of the study was to determine the effect of price perception, brand image and product quality on Scarlett's purchasing decisions. Data was collected by filling out questionnaire answers to 100 consumers who had used Scarlett products. Data were analyzed by PLS SEM and samples were taken using non-probability sampling method. The findings show that the variables of price perception, brand image and product quality have a direct effect on purchasing decisions. Product quality variable has a direct impact on brand image, but price perception does not have a direct impact on brand image. The brand image variable mediates the connection of product quality on purchasing decisions, but brand image does not mediate the relationship between price perceptions and purchasing.

show abstract

Emotional Branding Pembelian Sepeda Lipat Di Era Covid-19

Cited by 5 publications

References 0 publications

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Mediation role of business performance on entrepreneurship orientation and market orientation to create MSME competitiveness in pandemic times

Analisis Pengaruh Persepsi Harga, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian

Contact Info

Product

Resources

About