Emotional experiences behind the pursuit of inconspicuous luxury

Makkar, Marian; Yap, Sheau Fen

doi:10.1016/j.jretconser.2018.07.001

Cited by 56 publications

(55 citation statements)

References 89 publications

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“…The nature of most airline experiences restricts physical movement; in a first-class cabin experience, however, passengers have more legroom, larger seats (Zurcher, 1979), and in some instances, access to an onboard lounge to provide them with a better physical experience (living Warbirds, 2019). First-class passengers can have more physical experience than those in other cabins, enhancing their wealth and status (makkar & Yap, 2018). The behavioural experience of first-class passengers of eating food that is exclusively offered to those in first-class cabins demonstrates their sophistication and culture, reflecting their status (Kang et al, 2020).…”

Section: Behavioural Experiencementioning

confidence: 99%

“…Previous research also connected that passengers' first-class sensory, affective, intellectual, and behavioural experiences affected their sense of prestige. Thus, first-class passengers' sense of prestige influences the relationship between their sensory (Choi et al, 2017;Hwang & lee, 2019;Kim, Chua, et al, 2016), affective (Choi et al, 2017;Hayakawa et al, 2018), intellectual (Choi et al, 2020;Heine et al, 2016), and behavioural experiences (Kang et al, 2020;makkar & Yap, 2018) with their hedonic well-being. Thus, when passengers acquire a sense of prestige derived from a first-class cabin experience, prestige influences their internal feeling of hedonic well-being.…”

Section: Experience-sense Of Prestige-hedonic Well-beingmentioning

confidence: 99%

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Do passengers perceive flying first class as a luxury experience?

Eileen

Boger

Heyes

2021

Research in Hospitality Management

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Section: Behavioural Experiencementioning

confidence: 99%

Section: Experience-sense Of Prestige-hedonic Well-beingmentioning

confidence: 99%

Do passengers perceive flying first class as a luxury experience?

Eileen

Boger

Heyes

2021

Research in Hospitality Management

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“…Here, we understand guilt as "one's sense of regret, remorse, tension, and anxiety about being culpable and punishable for an offense, or failure of duty, or conscience" (Ferguson, 1999, p. 308). Several studies on luxury concur that consumers might sometimes feel guilty over their luxury consumption due to the high expense of luxury goods (Berens, 2013;Cervellon and Carey, 2011;Ki et al, 2017;Kivetz and Simonson, 2002;Lala and Chakraborty, 2005;Makkar and Yap, 2018). Guilt might also arise when consumers buy counterfeit luxury products (Zampetakis, 2014).…”

Section: Luxury and Emotionsmentioning

confidence: 99%

Consumer reactions to unsustainable luxury: a cross-country analysis

Amatulli

Angelis

Pino

et al. 2020

IMR

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PurposeThis paper investigates why and when messages regarding unsustainable luxury products lead to negative word-of-mouth (NWOM) through a focus on the role of guilt, need to warn others and consumers' cultural orientation.Design/methodology/approachThree experiments test whether messages describing unsustainable versus sustainable luxury manufacturing processes elicit guilt and a need to warn others and whether and how the need to warn others affects consumers' NWOM depending on their cultural orientation.FindingsConsumers experience guilt in response to messages emphasizing the unsustainable (vs sustainable) nature of luxury products. In turn, guilt triggers a need to warn other consumers, which leads to NWOM about the luxury company. Furthermore, the results suggest that two dimensions of Hofstede's model of national culture – namely individualism/collectivism and masculinity/femininity – moderate the effect of the need to warn others on NWOM.Practical implicationsLuxury managers should design appropriate strategies to cope with consumers' different reactions to information regarding luxury brands' unsustainability. Managers should be aware that the risk of NWOM diffusion may be higher in countries characterized by a collectivistic and feminine orientation rather than an individualistic and masculine orientation.Originality/valueConsumer reaction to unsustainable luxury, especially across different cultural groups, is a neglected area of investigation. This work contributes to this novel area of research by investigating NWOM stemming from unsustainable luxury manufacturing practices in different cultural contexts.

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“…The exclusivity of luxury brand image can be diluted by easy accessibility and over distribution (Kapferer, 2015), and the inconsistency between a brand's country-of-origin and place-ofproduction (Arora et al, 2015). It is also difficult for a luxury brand to maintain its luxury status in the face of fast-moving markets and increasingly sophisticated consumers, witnessed by "anti-logo" consumption patterns, which reveals that luxury brands with conspicuous logos are decreasing in popularity (Makkar and Yap, 2018). Moreover, overextension, especially downward extension of luxury brands and the upward extension of premium brands, has blurred the boundary between luxury and premium (Spiggle et al, 2012).…”

Section: Ijrdm 492mentioning

confidence: 99%

Direction of luxury fashion retailers' post-entry expansion – the evidence from China

Bai

McColl

Moore

et al. 2020

IJRDM

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PurposeThis empirical study, from the international retailing perspective, examines the direction of retailers' further expansion after initial entry into overseas host market in the context of the luxury fashion retail market in China.Design/methodology/approachThe research adopts qualitative multiple case studies.FindingsAfter initial entry into China, luxury fashion retailers further expand their retail operations through three directional patterns: cautious, regional and countrywide expansions. The stepwise expansion from tier-1 to tier-2 and tier-3 cities remains popular; however, the importance of the tier system of Chinese cities has been weakened because tier-3 cities in affluent regions are perceived to have more potential than some tier-2 cities in less developed regions. The retailers assess a potential local market through interrelated criteria, including location and strategic importance, economic development, available store locations and staff, a high degree of urbanisation and tourism, debatable favourable policies and offers, and popularity of e- and m-commerce. There is a positive relationship between popularity of e- and m-commerce in a city and the potential of that city to run brick-and-mortar stores.Originality/valueThe paper offers an insight into the current international retailing literature by examining the direction of luxury fashion retailers' further expansion after their initial market entry. Particularly, the research considers a set of criteria which can be used to assess a potential local market, and the impact of e- and m-commerce on local market choices for brick-and-mortar stores.

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Emotional experiences behind the pursuit of inconspicuous luxury

Cited by 56 publications

References 89 publications

Do passengers perceive flying first class as a luxury experience?

Do passengers perceive flying first class as a luxury experience?

Consumer reactions to unsustainable luxury: a cross-country analysis

Direction of luxury fashion retailers' post-entry expansion – the evidence from China

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