Emotional modeling of the green purchase intention improvement using the viral marketing in the social networks

Sobhanifard, Yaser; Balighi, Ghodrat Allah

doi:10.1007/s13278-018-0528-8

Cited by 13 publications

(10 citation statements)

References 43 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, research has largely ignored the importance of individuals' values in developing countries, which may be affected by economic and social factors (Majeed et al 2022). Again, consumers are concerned about environmental issues and are engaged in green marketing efforts; however, they are not considering environmental factors when making purchases (Sobhanifard & Balighi 2018). Therefore, the objective of the current research was to examine young consumers' purchasing intention of eco-bag, integrating perceived value theory, including economic, social and environmental values and attitude-behaviour-context (ABC) theory.…”

Section: Introductionmentioning

confidence: 99%

The Role of Perceived Value and Green Consumption Attitude on Purchase Intention of Eco-Bag: A Study on Young Consumers

2022

View full text Add to dashboard Cite

In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers' purchase intention towards eco-bag. A conceptual model was adopted by developing hypotheses and analysed through structural equation modelling.The survey was performed where data were obtained from 373 young consumers from Chattogram, the commercial capital of Bangladesh. The empirical results suggest that economic value, social value and environmental value have a significant and positive influence on the green consumption attitude. Furthermore, green consumption attitude is also found to be a critical factor influencing the intention of young consumers for purchasing eco-bag. This research will help marketers, policymakers, and concerned stakeholders to create awareness among customers regarding eco-bag usage benefits and drive the industry towards sustainability and enhance green revolution to the competitive market structure.

show abstract

Section: Introductionmentioning

confidence: 99%

The Role of Perceived Value and Green Consumption Attitude on Purchase Intention of Eco-Bag: A Study on Young Consumers

2022

View full text Add to dashboard Cite

show abstract

“…Previous studies were also conducted to understand the attitude towards viral marketing (Muzaffar and Kamran, 2011; Blanco et al , 2010; Fagerstrom and Ghinea, 2010; Reyck and Degraeve, 2003; Sobhanifard and Balighi, 2018; Sawaftah et al , 2020). As part of viral marketing, the interaction between the companies and consumers is established using email, instant messaging, blogs, forums, online communities, newsgroups, chat rooms, review sites and social networking sites (Goldsmith and Horowitz, 2006).…”

Section: Introductionmentioning

confidence: 99%

The role of viral marketing strategies in predicting purchasing intention of eco-labelled products

Choshaly

Mirabolghasemi

2020

JIMA

View full text Add to dashboard Cite

Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0. Findings Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products. Practical implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality/value This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

show abstract

“…The purchase intention of a hybrid vehicle is a consumer's intention to prefer those more environment-friendly vehicles (Albayrak et al, 2013). Adopting hybrid vehicles is a social, innovative, ethical and emotional action that can benefit consumers in terms of social and personal satisfaction (Sobhanifard and Allah, 2018). Many researchers have briefly studied the purchase intention of a hybrid vehicle (Rezvani et al, 2015;Junquera et al, 2016;Degirmenci and Breitner, 2017;Ng et al, 2018).…”

Section: Purchase Intentionmentioning

confidence: 99%

The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach

Zamil

Ali²,

Akbar³

et al. 2023

Front. Environ. Sci.

View full text Add to dashboard Cite

Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological conditions hurts human health. Carbon emission severely destroys greenhouse gases, CO2 is generated from different sectors, but the major portion of CO2 is generated from the transport sector. This environmental deterioration stimulates academicians and practitioners to study ecological consumption behaviour. Protecting the environment by reducing carbon emissions is a shared responsibility. In the current era, the world is shifting from conventional vehicles to electric vehicles or hybrid vehicles to control carbon emissions. This study examines the factors in predicting consumers’ purchase intention toward hybrid cars through the S-O-R model and theory of consumption values (functional and non-functional values). This will help academics and policymakers to expand the penetration of this new and favourable green technology in terms of protecting the environment. For our study, we collected data from the three big cities of Punjab, i.e., (Multan, Sahiwal, and Lahore). In this study, 500 questionnaires were distributed, from which 245 were returned. In the first step, we provide detailed information about demographic variables. The structural equation model (SEM) is used for evaluating the impact of identified constructs. The study results conclude that functional values (except conditional value) and non-functional values (except social value responsibility) positively influence the consumer’s attitude toward the intention to adopt hybrid electric vehicles. The reasons behind the results and implications for the practitioners and policymakers are discussed. Furthermore, directions for future research have also been suggested.

show abstract

Emotional modeling of the green purchase intention improvement using the viral marketing in the social networks

Cited by 13 publications

References 43 publications

The Role of Perceived Value and Green Consumption Attitude on Purchase Intention of Eco-Bag: A Study on Young Consumers

The Role of Perceived Value and Green Consumption Attitude on Purchase Intention of Eco-Bag: A Study on Young Consumers

The role of viral marketing strategies in predicting purchasing intention of eco-labelled products

The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach

Contact Info

Product

Resources

About