2024
DOI: 10.24156/jikk.2023.16.3.288
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Emotional Shopping in E-Commerce: How Are Urban Adolescents Spending During the Covid-19 Pandemic?

Elsa Lutmilarita Amanatin,
Atika Wijaya

Abstract: The presence of Covid-19 has influenced various aspects of life, including buying and selling activities. This study aims to investigate the reasons for the emergence of emotional shopping behavior in e-commerce among adolescents in Tegal City during the Covid-19 pandemic. This study used a qualitative method with a case study among adolescents who use e-commerce. Data collection techniques in this study were conducted through semistructured interviews with 7 main participants and 7 supporting participants, no… Show more

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Cited by 1 publication
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“…However, many new products and services still fail. The main cause of this failure is often the company's inability to accurately predict future consumer behaviour, an error that stems from reliance on experience (Amanatin & Wijaya, 2023;Tiberius et al, 2021). Understanding how to learn the brand knowledge integrated into consumers' lives over the years is key for brand managers.…”
Section: Introductionmentioning
confidence: 99%
“…However, many new products and services still fail. The main cause of this failure is often the company's inability to accurately predict future consumer behaviour, an error that stems from reliance on experience (Amanatin & Wijaya, 2023;Tiberius et al, 2021). Understanding how to learn the brand knowledge integrated into consumers' lives over the years is key for brand managers.…”
Section: Introductionmentioning
confidence: 99%