Emotions and Voting

Redlawsk, David P.; Habegger, Michael W.

doi:10.4135/9781473957978.n18

Cited by 28 publications

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“…Brader and Marcus (2013) cite “rapidly accumulating evidence that emotions shape attention, decision-making, attitudes, and action in the realm of politics” (p. 166). Emotions appear to have particular impact on voting behavior (see Redlawsk & Pierce, 2017). Emotions toward candidates have been found to be more important determinants of voting than perceptions of the candidates’ traits (e.g., Abelson, Kinder, Peters, & Fiske, 1982) and are seen as “key to the power of campaign ads” (Brader, 2006, p. 179) as well as significant predictors of candidate evaluations, turnout, and voting choices in numerous elections (e.g., Marcus, MacKuen, Wolak, & Keele, 2006; Valentino, Brader, Groenendyk, Gregorowicz, & Hutchings, 2011).…”

Section: Emotions In Votingmentioning

confidence: 99%

Reprehensible, Laughable: The Role of Contempt in Negative Campaigning

Roseman

Mattes

Redlawsk

et al. 2019

American Politics Research

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Negativity is common in political rhetoric and advertising, but its effects are variable. One important moderator may be the specific emotions communicated by the messages and potentially in recipients. Contempt may be the emotion often conveyed by uncivil ads, which have attracted considerable interest, particularly in light of increased partisan polarization. Using data from web-based surveys in New Jersey and Iowa, we examine the role contempt played in two U.S. Senate races in 2014. We find respondents perceived contempt—more than anxiety or anger—in four televised negative campaign ads and in candidates’ statements about opponents. Moreover, respondents’ feelings of contempt toward candidates, though less intense than feelings of anger, were of equal or greater significance than anger or anxiety in predicting voting intentions regarding three of the four Senate candidates across the two elections.

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Section: Emotions In Votingmentioning

confidence: 99%

Reprehensible, Laughable: The Role of Contempt in Negative Campaigning

Roseman

Mattes

Redlawsk

et al. 2019

American Politics Research

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“…A few years back, Douglas Pierce and I discussed what we saw as the three basic research programs on emotions in politics that have been most prominent in recent years (Redlawsky & Pierce, 2017). AIT is obviously one of them.…”

Section: Three Emotions Programs In Political Psychologymentioning

confidence: 99%

Expanding our thinking about discrete emotions and politics

Redlawsk

2023

Polit. life sci.

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In recent decades, political psychologists have given a lot of attention to the role of emotions in politics. While there have been several different research programs, the dominant paradigm has been set by affective intelligence theory (AIT), developed by George Marcus, Russell Neuman, and Michael Mackuen. AIT has helped explain many puzzles in understanding how emotions influence political decisions, as any good paradigm should. At the same time, I argue it has also had the effect of limiting broader research into the range of discrete emotions, especially contempt. While recognizing the value of AIT, I call for more research that goes beyond its boundaries, showing through several recent studies how a focus on the additional effects of contempt can improve our understanding of voter decision-making.

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“…Nevertheless, the study suggests that people experience different emotional valences toward elections, and these valences are important not only to whether people vote, but also how they respond in studies where self-reported vote is the only dependent variable. Studying the role of emotion in political behavior has become increasingly common (e.g., Coleman & Wu, 2015; Neuman et al, 2007; Redlawsk & Pierce, 2017; Westen, 2008).…”

Section: What Does Emotional Response To Advertising Tell Us?mentioning

confidence: 99%

Emotion in Processing Advertising and News

Thorson

2023

Journalism & Communication Monographs

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I analyze work on the role of emotion in how people respond to advertising and news. Measuring emotion with brain waves to self-report, the role of valence and intensity of emotion engendered by ads demonstrates their important role in how ads persuade. Emotional response to ads is well theorized by the evolution of mechanisms evolved to approach or avoid stimuli to maximize survival. Response to news stories can be similarly theorized to suggest how surveillance is influenced by perceived importance and negative emotions registered during news consumption. I posit that increased understanding of news processing will follow when emotion’s role becomes better understood.

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Emotions and Voting

Cited by 28 publications

References 0 publications

Reprehensible, Laughable: The Role of Contempt in Negative Campaigning

Reprehensible, Laughable: The Role of Contempt in Negative Campaigning

Expanding our thinking about discrete emotions and politics

Emotion in Processing Advertising and News

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