Emotive health advertising and message resistance

Brown, Stephen L.

doi:10.1080/00050060108259655

Cited by 32 publications

(22 citation statements)

References 54 publications

(85 reference statements)

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“…Another reason for caution is that participants were subjected to only a single exposure of the message, whereas advertising is designed to provide multiple exposures. Finally, even if it is important to reduce defensive processing of health messages, there are few clear recommendations on how to do this (Brown, 2001). Those that do exist involve the promotion of easily implemented responses (Hale & Dillard, 1995) to separate the complexities of the message from the emotive content (Brown, 2001) or to simply pre-test materials for potential problems.…”

Section: Discussionmentioning

confidence: 96%

“…This might inhibit the development of both absolute and comparative risk estimates (Freeman, Hennessey, & Marzullo, 2001;Liberman & Chaiken, 1992). In terms of mass-reach communication strategies, this poses problems for program developers, particularly those who present messages in an emotive and potentially distressing format (Brown, 2001;Hale & Dillard, 1995).…”

Section: Introductionmentioning

confidence: 98%

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The inhibitory effect of a distressing anti-smoking message on risk perceptions in smokers

Brown

Smith

2007

Psychology & Health

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We tested the hypothesis that people strategically reduce their estimates of personal risk when they are confronted with a potentially distressing health message. One hundred and two smokers were exposed to either an anti-smoking message presented using an imagery designed to maximize emotional distress, or the same message presented using less distressing images. We found lower personal risk estimates in the distressing image message condition. A path analysis showed that this effect may be mediated by a tendency to make more negative evaluations of the distressing message. Participants also spent less time attending to the distressing message, but this did not mediate the effects of the experimental manipulation. We suggest that these lowered risk estimates are partly the outcome of defensive processes activated by distress associated with perceptions of personal vulnerability.

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Section: Discussionmentioning

confidence: 96%

Section: Introductionmentioning

confidence: 98%

The inhibitory effect of a distressing anti-smoking message on risk perceptions in smokers

Brown

Smith

2007

Psychology & Health

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“…This research pushes the communications research agenda to move beyond ‘state’ reactance, the situational response to a given persuasive attempt (Albarracin, Cohen, & Kumkale, 2003; Brown, 2001; Dillard & Shen, 2005; David, Cappella, & Fishbein, 2006; Miller et al, 2006; Rains & Turner, 2007), to more general ways in which personality traits impact the effects of communications. This study adds to the nascent body of evidence that trait reactance, which reflects a transituational propensity to resist whatever is being suggested, triggers resistance to even subtle suggestions such as embedded messages in the content of entertainment programs (Noguti & Russell, 2014).…”

Section: Discussionmentioning

confidence: 99%

Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance

Russell

Boland

et al. 2013

Journal of Children and Media

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Cultivation research has shown that heavy television viewing is linked to audiences' generalized, and often skewed, views of reality. This research investigates whether television viewing is related to adolescents' views about the consequences of drinking and whether psychological trait reactance moderates this cultivation effect. Results from a survey of 445 American teenagers show that cumulative exposure to television is linked to reduced beliefs about alcohol's negative consequences and greater intentions to drink. These effects were greater for adolescents low on trait reactance. This research adds to the general psychological research on trait reactance as a moderator of media influences and makes a substantive contribution towards furthering our understanding of the media and public health concerns that surround risky adolescent behaviors.

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“…In general, health promotion advertising often induces high levels of negative emotion or affect to increase self-regulation of health-compromising behaviors (15). However, this negative affect may also induce resistance to the message of the ad.…”

Section: Introductionmentioning

confidence: 99%

Unintended Effects of Emphasizing Disparities in Cancer Communication to African-Americans

Nicholson

Kreuter²,

Lapka³

et al. 2008

Cancer Epidemiology, Biomarkers &Amp; Prevention

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Little is known about how minority groups react to public information that highlights racial disparities in cancer. This double-blind randomized study compared emotional and behavioral reactions to four versions of the same colon cancer (CRC) information presented in mock news articles to a community sample of African-American adults (n = 300). Participants read one of four articles that varied in their framing and interpretation of race-specific CRC mortality data, emphasizing impact (CRC is an important problem for African-Americans), two dimensions of disparity (Blacks are doing worse than Whites and Blacks are improving, but less than Whites), or progress (Blacks are improving over time). Participants exposed to disparity articles reported more negative emotional reactions to the information and were less likely to want to be screened for CRC than those in other groups (both P < 0.001). In contrast, progress articles elicited more positive emotional reactions and participants were more likely to want to be screened. Moreover, negative emotional reaction seemed to mediate the influence of message type on individuals wanting to be screened for CRC. Overall, these results suggest that the way in which disparity research is reported in the medium can influence public attitudes and intentions, with reports about progress yielding a more positive effect on intention. This seems especially important among those with high levels of medical mistrust who are least likely to use the health care system and are thus the primary target of health promotion advertising. (Cancer Epidemiol Biomarkers Prev 2008;17(11):2946 -53)

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Emotive health advertising and message resistance

Cited by 32 publications

References 54 publications

The inhibitory effect of a distressing anti-smoking message on risk perceptions in smokers

The inhibitory effect of a distressing anti-smoking message on risk perceptions in smokers

Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance

Unintended Effects of Emphasizing Disparities in Cancer Communication to African-Americans

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