2010
DOI: 10.2753/mis0742-1222270205
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Empirical Analysis of the Impact of Recommender Systems on Sales

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Cited by 271 publications
(155 citation statements)
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“…RS are widely applied in applications such as online shops, news portals, or media platforms and have been shown to have strong commercial implications, e.g., by increasing the number of sales [32]. A wide range of recommender techniques have been developed, both in academia and industry, that are mostly based either on users' ratings of items (provided explicitly by the user or implicitly based on interaction behavior or purchases) which is known as collaborative filtering, or on properties of the items themselves (contentbased filtering).…”
Section: Introductionmentioning
confidence: 99%
“…RS are widely applied in applications such as online shops, news portals, or media platforms and have been shown to have strong commercial implications, e.g., by increasing the number of sales [32]. A wide range of recommender techniques have been developed, both in academia and industry, that are mostly based either on users' ratings of items (provided explicitly by the user or implicitly based on interaction behavior or purchases) which is known as collaborative filtering, or on properties of the items themselves (contentbased filtering).…”
Section: Introductionmentioning
confidence: 99%
“…When the web bloggers post more information, it resulted in had greater value for readers. Studies concerning the impact of customer reviews such as Chevalier and Mayzlin (2006), Pathak et al (2010), and Zhu and Zhang (2010) all revealed that the number of online reviews positively affect its business performance. In other studies by Duan et al, (2008aDuan et al, ( , 2008b ;Liu, (2006) and Ye et al (2011) found that the volume of online reviews, separated from the ratings, emerged as the primary influence on sales and there were positive relationship between the number of reviews and the number of bookings for hotels.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Pathak et al [17] study the cross effects between sales, pricing and recommendations on Amazon books. They show that recommendation systems increase sales and cause price changes.…”
Section: Related Workmentioning
confidence: 99%
“…However, most businesses do not provide the specification of their recommender system (treating it as a "secret sauce"), which diminishes this concern. Furthermore, several companies (including Netflix, Walmart and Amazon) admitted human intervention in their recommender system [17], so it may well be that different companies are already tweaking their recommender systems for their own good. In this sense, an important lesson to take away from this work is "users beware".…”
Section: Introductionmentioning
confidence: 99%