Empirical Analysis on Influencing Factors of Purchase Intention of NEVs

Bai, Hua

doi:10.4236/me.2021.1212095

Cited by 2 publications

(2 citation statements)

References 30 publications

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“…The importance of after-sales service and customer groups is emphasized [4]. Bai Hua analyzed the purchase intention of new energy vehicles and found that age, education level, and average annual household income significantly impact consumers' willingness to purchase new energy vehicles [5]. Product content can improve customer purchase intention and satisfaction [5].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Bai Hua analyzed the purchase intention of new energy vehicles and found that age, education level, and average annual household income significantly impact consumers' willingness to purchase new energy vehicles [5]. Product content can improve customer purchase intention and satisfaction [5]. Shao Hongyu analyzed the reasons affecting the sales market of new energy vehicles in China and found that the main incentives for the large purchase of new energy vehicles are vehicles, demographic characteristics, and national policies [6].…”

Section: Literature Reviewmentioning

confidence: 99%

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Analysis of China’s New Energy Vehicle Marketing Strategy

Ma¹,

Wang²,

Wen³

et al. 2023

BCPBM

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With the advent of the digital era, the traditional automobile industry and marketing methods are facing severe challenges. The conventional automobile giants have also begun to learn the marketing mode of new energy automobile brands and embarked on the road of digital marketing. Therefore, it is urgent to analyze the marketing mode of new energy automobile brands and find out more specific marketing strategies. This paper explores this and makes an initial understanding by studying the development of the new energy vehicle industry. Through the 4c marketing theory, this paper examines the product positioning direction of new energy vehicles and the NEV market demand to find the relevant problems. It provides complementary marketing strategies in customer, cost, convenience, and communication. At the end of the study, based on the current marketing mode of some new energy automobile enterprises, this paper puts forward some new ideas and suggestions for the marketing strategy of China's automobile new energy business layout.

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Section: Literature Reviewmentioning

confidence: 99%