“…The Emotiv system is a low-density electrode EEG device that collects a veracious signal of underlying cortical activity, and has been used in prior studies published in leading business journals (Minas, Potter, Dennis, Bartelt, & Bae, 2014). Many studies have scrutinized the Emotiv device in a variety of settings such as examining working memory (Wang, Gwizdka, & Chaovalitwongse, 2016), auditory event-related potentials (ERPs) (Badcock et al, 2013), mobile brain-computer interfaces (Debener, Minow, Emkes, Gandras, & Vos, 2012), reliable detection of the P-300 wave and other ERPs (Ramírez-Cortes, Alarcon-Aquino, Rosas-Cholula, Gomez-Gil, & Escamilla-Ambrosio, 2010;Wang et al, 2016), human-computer interaction research (Taylor & Schmidt, 2012), hemispheric asymmetry (Friedman, Shapira, Jacobson, & Gruberger, 2015), among others. These studies have found Emotiv obtains a reliable and valid signal of underlying cortical activity and has been shown to be as good as larger high-density systems.…”