“…In addition, many neurofeedback experiments employ either no control group or a control condition that substantively differs from the target intervention (e.g., in terms of length, intensity, and mode of training). And yet, EEG-nf may harbor a sizeable placebo component because it costs money, requires dozens of sessions, involves medical-like instrumentation, and carries the allure of brain science (Ali, Lifshitz, & Raz, 2014). Add to that an emphasis on cognitive demands that often aims to improve psychological rather than physiological conditions (Benedetti et al, 2003;Moseley et al, 2002;Waber, Shiv, Carmon, & Ariely, 2008) and the multi-faceted nature of neurofeedback becomes evident: whereas EEG-nf alters both brain patterns and behavioral measures, current findings hardly support a direct link between the specific feedback and these observed alterations.…”